Loyalty Programs Should Make Sense for Customers and Cents for You

You’ve heard it a million times; keeping current customers is easier than acquiring new ones. That’s why crafting a well-designed loyalty program that makes sense for your customers should also add more “cents” to your bottom line. Loyalty programs are important for several reasons. Two of the most important are: It makes customers feel valued… Continue reading Loyalty Programs Should Make Sense for Customers and Cents for You

Crisis Communications: Prepare Before, Not During a Crisis

Do you have a well thought out and written plan in place if a catastrophe or crisis impacts you or your organization in the next ten seconds? Chances are you don’t. Congratulations if you do. Let’s be honest; dealing with a major crisis is not something we care to think about. As I write this… Continue reading Crisis Communications: Prepare Before, Not During a Crisis

Don’t Overlook These 7 Digital Marketing Tactics

Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals. Whether you are a seasoned pro at digital marketing or just starting to implement your plan, below are… Continue reading Don’t Overlook These 7 Digital Marketing Tactics

What to Expect During the Holly Bobo Murder Trial In Savannah, TN

The murder trial for Zachary Adams, accused of raping, kidnapping and murdering nursing student Holly Bobo, will get underway in Savannah, TN on Monday, September 11. In April of 2011, Bobo was reportedly taken from her home as she was leaving for an exam. Adams is the first defendant to be brought to trial and… Continue reading What to Expect During the Holly Bobo Murder Trial In Savannah, TN

Making Changes to USTA Adult Tennis Will Benefit Players

This article originally appeared on OneSouthernMan. Adult tennis programs like those organized by the United States Tennis Association provide a fun and competitive outlet for adults 18 and over to compete at local, state, sectional and national levels. Some play purely for fun and fitness while others desire a competitive outlet with a chance to win… Continue reading Making Changes to USTA Adult Tennis Will Benefit Players