{"id":1235,"date":"2018-02-07T13:31:05","date_gmt":"2018-02-07T19:31:05","guid":{"rendered":"http:\/\/www.paulstanley.org\/blog\/?p=1235"},"modified":"2018-02-07T13:31:05","modified_gmt":"2018-02-07T19:31:05","slug":"what-facebooks-recent-algorithm-changes-mean-for-individuals-and-businesses","status":"publish","type":"post","link":"http:\/\/www.paulstanley.org\/blog\/2018\/02\/07\/what-facebooks-recent-algorithm-changes-mean-for-individuals-and-businesses\/","title":{"rendered":"What Facebook\u2019s Recent Algorithm Changes Mean for Individuals and Businesses"},"content":{"rendered":"

Everyone who uses Facebook<\/a>, whether for social or business purposes, has noticed changes to their news feed. Facebook junkies who scroll through their news feed in search of their best friends most recent trip to Starbucks are also seeing posts from the \u201cfriend\u201d you met once 15 years ago. And businesses are finding it harder and more expensive to get their latest sales items in front of you. Here\u2019s what Facebook\u2019s recent algorithm changes mean for individuals and businesses.<\/p>\n

Individuals<\/strong><\/p>\n

Mark Zuckerberg, Facebook\u2019s founder, believes people will spend less time on Facebook because of the rising popularity of other social media sites such as Instagram<\/a>, which Facebook owns. Zuckerberg and his team want whatever time you spend on Facebook to be \u201cquality\u201d time.<\/p>\n

You\u2019re going to see more content from \u201cfriends\u201d Facebook believes you will find \u201cengaging.\u201d For most individuals, that\u2019s a positive! You\u2019ll see fewer ads from major brands and stores and more stuff about your college roommate\u2019s third spouse.<\/p>\n

There\u2019s a ton of misinformation going around about Facebook limiting the content you see to 25 or so friends. Is this true? No.<\/p>\n

The rumor began last year and was proven to be false but it gained stream after Facebook announced it was adjusting its algorithm.<\/p>\n

Facebook algorithm changes are causing concern for many (point2homes.com)<\/p><\/div>\n

Here is a statement from Facebook that was issued today:<\/p>\n

\u201cWe rank News Feed based on how relevant each post might be to you, and while we\u2019ve made some updates that could increase the number of posts you see from your friends, your News Feed isn\u2019t limited to 25 of them.\u201d<\/p><\/blockquote>\n

If engaging or commenting on more friends post makes you feel better, then have at it. My opinion this is what Facebook wants to occur.<\/p>\n

Tip:<\/strong> If you want to increase the engagement of your Facebook posts, use Video instead of still photos. In fact, their new algorithm favors video feeds.<\/em><\/p>\n

A video, whether it be on Facebook, Instagram or Snapchat is the way to go. Post of only text will generate hardly any engagement so up your game and learn how to shoot and edit video clips on your mobile device.<\/p>\n

Here’s a video from Facebook that explains the change:<\/p>\n

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