{"id":1203,"date":"2018-01-03T10:45:58","date_gmt":"2018-01-03T16:45:58","guid":{"rendered":"http:\/\/www.paulstanley.org\/blog\/?p=1203"},"modified":"2018-01-03T10:45:58","modified_gmt":"2018-01-03T16:45:58","slug":"social-media-metrics-why-impressions-and-engagements-matter","status":"publish","type":"post","link":"http:\/\/www.paulstanley.org\/blog\/2018\/01\/03\/social-media-metrics-why-impressions-and-engagements-matter\/","title":{"rendered":"Social Media Metrics: Why Impressions and Engagements Matter"},"content":{"rendered":"

There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it\u2019s easy to be intimidated by the jargon. Don’t worry, let me help by discussing the difference in social media engagements and impressions.<\/p>\n

Social media platforms such as Facebook and Twitter include settings in the menu that list \u201cInsights\u201d and \u201cAnalytics.\u201d Click on them and you\u2019ll see graphs and numbers that might not make much sense.<\/p>\n

Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key components and it\u2019s important you understand them.<\/p>\n

Be forewarned; social media platforms are constantly adjusting algorithms and that\u2019s why continuously monitoring impressions and engagements is important. So, what do they mean and why do they matter?<\/em><\/p>\n

Engagements<\/strong><\/p>\n

Let\u2019s start with engagements first because it may make understanding impressions easier.<\/p>\n

When you post something on Facebook and people \u201cLike\u201d or \u201cComment\u201d that means you have \u201cengaged\u201d them. Thumbs up signs, hearts, and others signs are also examples of engagements. While engagements make us feel warm and fuzzy inside when we see one or two, what you want is consistent engagements over time.<\/p>\n

Using Twitter as an example, if you see something you agree with or support, you might \u201cLike\u201d it. That\u2019s good because you\u2019ve \u201cengaged\u201d the post. What you really want is a \u201cRetweet\u201d or for someone to \u201cShare\u201d your Facebook post, which means their followers can potentially see it and you\u2019ll receive even more engagements.<\/p>\n

Generating enthusiasm and excitement for your posts is a primary objective. That involves creating great content and if that\u2019s accomplished consistently, people will make a habit of reviewing your post on a regular basis.<\/p>\n

Using a good content marketing calendar can make adding and scheduling content easier too.<\/p>\n

Impressions<\/strong><\/p>\n

Simply put, an impression is how often your content is delivered to a social media user\u2019s feed.<\/p>\n

Let’s say you posted something on Facebook and it appears in a follower\u2019s newsfeed. It that follower \u201cshares\u201d it and it ends up in another newsfeed, you have two impressions.<\/p>\n

From our earlier example, you can see how content, engagements, and impressions work in tandem. This is yet another reason why producing quality content is important.<\/p>\n

Going back to algorithms, they are constantly being tweaked by social media platforms like Facebook, which is why it\u2019s becoming increasingly difficult to gain impressions. The primary reason is Facebook wants you to pay for impressions.<\/p>\n

I\u2019ve mentioned quality content several times because it\u2019s so important.\u00a0But sometimes even great content falls flat and doesn\u2019t generate as many impressions as desired.<\/p>\n

Here are a few things that help boost impressions:<\/p>\n

–\u00a0\u00a0Use photos and videos<\/p>\n

–\u00a0\u00a0Tag people (Facebook) Mention them on Twitter<\/p>\n

–\u00a0\u00a0Include a call to action<\/p>\n

Both engagement and impressions are key social media analytics but always place more emphasis on impressions.<\/p>\n

Monitoring Social Media Engagement and Impressions<\/strong><\/p>\n

Monitoring is key but if you or someone in your company doesn\u2019t have the knowledge, expertise or tools to adequately measure engagements and impressions, then the data is useless. We use a number of tools and programs to measure these and other metrics and provide details in our monthly reports to clients.<\/p>\n

Note: Different platforms can measure metrics differently. I\u2019ve discussed Facebook and Twitter since they are commonly used.\u00a0<\/em><\/p>\n

If you\u2019re not generating the engagements and impressions needed to grow your business, I can help. Give me a call today at 901.409.5259 and we\u2019ll sit down and discuss some ideas.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it\u2019s easy to be intimidated by the jargon. Don’t worry, let me help by discussing the difference in social media engagements and impressions. Social media platforms such as Facebook and Twitter include settings in the menu that list \u201cInsights\u201d and \u201cAnalytics.\u201d Click on them and you\u2019ll see graphs and numbers that might not make much sense. Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key components and it\u2019s important you understand them. Be forewarned; social media platforms are constantly adjusting algorithms and that\u2019s why continuously monitoring impressions and engagements is important. So, what do they mean and why do they matter? Engagements Let\u2019s start with engagements first because it may make understanding impressions easier. When you post something on Facebook and people \u201cLike\u201d or \u201cComment\u201d that means you have \u201cengaged\u201d them. Thumbs up signs, hearts, and others signs are also examples of engagements. While engagements make us feel warm and fuzzy inside when we see one or two, what you want is consistent […]<\/p>\n","protected":false},"author":2,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[2],"tags":[618,620,617,616,619],"class_list":["post-1203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-by-paul","tag-facebook-impressions","tag-social-media-engagements","tag-social-media-impressions","tag-social-media-metrics","tag-twitter-impressions"],"jetpack_publicize_connections":[],"yoast_head":"\nSocial Media Metrics: Why Impressions and Engagements Matter - Paul Stanley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.paulstanley.org\/blog\/2018\/01\/03\/social-media-metrics-why-impressions-and-engagements-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Metrics: Why Impressions and Engagements Matter - Paul Stanley\" \/>\n<meta property=\"og:description\" content=\"There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it\u2019s easy to be intimidated by the jargon. Don’t worry, let me help by discussing the difference in social media engagements and impressions. Social media platforms such as Facebook and Twitter include settings in the menu that list \u201cInsights\u201d and \u201cAnalytics.\u201d Click on them and you\u2019ll see graphs and numbers that might not make much sense. Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key components and it\u2019s important you understand them. Be forewarned; social media platforms are constantly adjusting algorithms and that\u2019s why continuously monitoring impressions and engagements is important. So, what do they mean and why do they matter? Engagements Let\u2019s start with engagements first because it may make understanding impressions easier. 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