{"id":1224,"date":"2018-01-27T19:36:30","date_gmt":"2018-01-28T01:36:30","guid":{"rendered":"http:\/\/www.paulstanley.org\/blog\/?page_id=1224"},"modified":"2019-03-14T18:02:52","modified_gmt":"2019-03-14T23:02:52","slug":"home","status":"publish","type":"page","link":"http:\/\/www.paulstanley.org\/blog\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-large fusion-blog-pagination\"><div class=\"fusion-posts-container fusion-posts-container-pagination\" data-pages=\"37\"><article id=\"blog-1-post-1266\" class=\"fusion-post-large post-1266 post type-post status-publish format-standard has-post-thumbnail hentry category-by-paul tag-bob-yeiser tag-bobby-yeiser tag-captain-yeiser tag-ginna-yeiser tag-grady-yeiser tag-hardin-county-republican-party tag-julianne-yeiser-cole tag-nina-yeiser tag-robert-hurst-yeiser tag-savannah tag-sigma-chi tag-tennessee tag-tennessee-republican-party tag-toll-house-restaurant tag-university-of-tennessee tag-yeiser-oil-company\">\n\t<style type=\"text\/css\">\n\t\t\t\t\t#blog-1-post-1266 .fusion-post-slideshow {\n\t\t\t\tmax-width: 281px !important;\n\t\t\t}\n\t\t\n\t\t\t\t\t#blog-1-post-1266 .fusion-post-slideshow,\n\t\t\t#blog-1-post-1266 .fusion-post-slideshow .fusion-image-wrapper img {\n\t\t\t\tmax-height: 281px !important;\n\t\t\t}\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t@media only screen and (max-width: 479px){\n\t\t\t\t#blog-1-post-1266 .fusion-post-slideshow,\n\t\t\t\t#blog-1-post-1266 .fusion-post-slideshow .fusion-image-wrapper img {\n\t\t\t\t\twidth :auto !important;\n\t\t\t\t\theight :auto !important;\n\t\t\t\t}\n\t\t\t}\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.paulstanley.org\/blog\/2018\/10\/12\/bob-yeiser-our-captain-has-sailed-away\/\" aria-label=\"Bob Yeiser: Hardin County&#8217;s Captain Has Sailed Away\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"281\" height=\"281\" src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/10\/Bob-Yeiser-in-UT-cap.jpg?fit=281%2C281\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27281%27%20height%3D%27281%27%20viewBox%3D%270%200%20281%20281%27%3E%3Crect%20width%3D%27281%27%20height%3D%27281%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/10\/Bob-Yeiser-in-UT-cap.jpg?fit=281%2C281\" data-srcset=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/10\/Bob-Yeiser-in-UT-cap.jpg?resize=66%2C66 66w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/10\/Bob-Yeiser-in-UT-cap.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/10\/Bob-Yeiser-in-UT-cap.jpg?resize=200%2C200 200w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/10\/Bob-Yeiser-in-UT-cap.jpg?fit=281%2C281 281w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"http:\/\/www.paulstanley.org\/blog\/2018\/10\/12\/bob-yeiser-our-captain-has-sailed-away\/\">Bob Yeiser: Hardin County&#8217;s Captain Has Sailed Away<\/a><\/h2><div class=\"fusion-post-content-container\"><p>A few years ago I wrote a piece about a local Matriarch whose death left a void in the lives of so many in her community. For those of us who grew up in the late 1960s, 70s, and 80s in Savannah, Tennessee \u2013 especially in or around Yeiser subdivision \u2013 she was a fixture in our lives. Now we have lost a well-respected gentleman in Robert Hurst Yeiser. Bob or \u201cCaptain,\u201d as he was affectionally known, possessed so many of the traits I admire in a man. His passing leaves a void few men of this modern era are [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"http:\/\/www.paulstanley.org\/blog\/author\/paul-stanley\/\" rel=\"author\">Paul Stanley<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2019-03-13T05:54:29-05:00<\/span><span>October 12th, 2018<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/category\/by-paul\/\" rel=\"category tag\">My Blog Post<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"http:\/\/www.paulstanley.org\/blog\/2018\/10\/12\/bob-yeiser-our-captain-has-sailed-away\/\" aria-label=\"More on Bob Yeiser: Hardin County&#8217;s Captain Has Sailed Away\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1235\" class=\"fusion-post-large post-1235 post type-post status-publish format-standard has-post-thumbnail hentry category-by-paul tag-businesses-using-facebook tag-changes-to-facebook tag-changes-to-facebook-news-feed tag-facebook tag-facebook-algorithm-changes tag-facebook-news-feed-changes tag-facebooks-new-algorithm tag-mark-zuckerberg\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.paulstanley.org\/blog\/2018\/02\/07\/what-facebooks-recent-algorithm-changes-mean-for-individuals-and-businesses\/\" aria-label=\"What Facebook\u2019s Recent Algorithm Changes Mean for Individuals and Businesses\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"349\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27650%27%20height%3D%27349%27%20viewBox%3D%270%200%20650%20349%27%3E%3Crect%20width%3D%27650%27%20height%3D%27349%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/02\/Facebook-changes-pic-e1518030999448.jpg?fit=650%2C349\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"http:\/\/www.paulstanley.org\/blog\/2018\/02\/07\/what-facebooks-recent-algorithm-changes-mean-for-individuals-and-businesses\/\">What Facebook\u2019s Recent Algorithm Changes Mean for Individuals and Businesses<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Everyone who uses <a href=\"https:\/\/www.facebook.com\/paul.stanley.75054\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, whether for social or business purposes, has noticed changes to their news feed. Facebook junkies who scroll through their news feed in search of their best friends most recent trip to Starbucks are also seeing posts from the \u201cfriend\u201d you met once 15 years ago. And businesses are finding it harder and more expensive to get their latest sales items in front of you. Here\u2019s what Facebook\u2019s recent algorithm changes mean for individuals and businesses.<\/p>\n<p><strong>Individuals<\/strong><\/p>\n<p>Mark Zuckerberg, Facebook\u2019s founder, believes people will spend less time on Facebook because of the rising popularity of other [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"http:\/\/www.paulstanley.org\/blog\/author\/paul-stanley\/\" rel=\"author\">Paul Stanley<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2018-02-07T13:31:05-06:00<\/span><span>February 7th, 2018<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/category\/by-paul\/\" rel=\"category tag\">My Blog Post<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"http:\/\/www.paulstanley.org\/blog\/2018\/02\/07\/what-facebooks-recent-algorithm-changes-mean-for-individuals-and-businesses\/\" aria-label=\"More on What Facebook\u2019s Recent Algorithm Changes Mean for Individuals and Businesses\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1203\" class=\"fusion-post-large post-1203 post type-post status-publish format-standard has-post-thumbnail hentry category-by-paul tag-facebook-impressions tag-social-media-engagements tag-social-media-impressions tag-social-media-metrics tag-twitter-impressions\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.paulstanley.org\/blog\/2018\/01\/03\/social-media-metrics-why-impressions-and-engagements-matter\/\" aria-label=\"Social Media Metrics: Why Impressions and Engagements Matter\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"321\" src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/01\/social-media-metrics-pic.jpg?fit=500%2C321\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27321%27%20viewBox%3D%270%200%20500%20321%27%3E%3Crect%20width%3D%27500%27%20height%3D%27321%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/01\/social-media-metrics-pic.jpg?fit=500%2C321\" data-srcset=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/01\/social-media-metrics-pic.jpg?resize=300%2C193 300w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/01\/social-media-metrics-pic.jpg?resize=400%2C257 400w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2018\/01\/social-media-metrics-pic.jpg?fit=500%2C321 500w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"http:\/\/www.paulstanley.org\/blog\/2018\/01\/03\/social-media-metrics-why-impressions-and-engagements-matter\/\">Social Media Metrics: Why Impressions and Engagements Matter<\/a><\/h2><div class=\"fusion-post-content-container\"><p>There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it\u2019s easy to be intimidated by the jargon. Don\u2019t worry, let me help by discussing the difference in social media engagements and impressions.<\/p>\n<p>Social media platforms such as Facebook and Twitter include settings in the menu that list \u201cInsights\u201d and \u201cAnalytics.\u201d Click on them and you\u2019ll see graphs and numbers that might not make much sense.<\/p>\n<p>Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"http:\/\/www.paulstanley.org\/blog\/author\/paul-stanley\/\" rel=\"author\">Paul Stanley<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2018-01-03T10:45:58-06:00<\/span><span>January 3rd, 2018<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/category\/by-paul\/\" rel=\"category tag\">My Blog Post<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"http:\/\/www.paulstanley.org\/blog\/2018\/01\/03\/social-media-metrics-why-impressions-and-engagements-matter\/\" aria-label=\"More on Social Media Metrics: Why Impressions and Engagements Matter\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1196\" class=\"fusion-post-large post-1196 post type-post status-publish format-standard has-post-thumbnail hentry category-by-paul tag-chilis-loyalty-program tag-customer-loyalty-programs tag-how-to-establish-a-customer-loyalty-program tag-loyalty-cards tag-reasons-businesses-need-loyalty-programs tag-starbucks-loyalty-program\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/14\/loyalty-programs-should-make-sense-for-customers-and-cents-for-you\/\" aria-label=\"Loyalty Programs Should Make Sense for Customers and Cents for You\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"600\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27600%27%20viewBox%3D%270%200%20900%20600%27%3E%3Crect%20width%3D%27900%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Loyalty-card-picture-e1513293328202.jpg?fit=900%2C600\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/14\/loyalty-programs-should-make-sense-for-customers-and-cents-for-you\/\">Loyalty Programs Should Make Sense for Customers and Cents for You<\/a><\/h2><div class=\"fusion-post-content-container\"><p>You\u2019ve heard it a million times; keeping current customers is easier than acquiring new ones. That\u2019s why crafting a well-designed loyalty program that makes sense for your customers should also add more \u201ccents\u201d to your bottom line.<\/p>\n<p>Loyalty programs are important for several reasons. Two of the most important are:<\/p>\n<p><strong>It makes customers feel valued and important <\/strong><\/p>\n<p>When that happens, customers are likely to visit and purchase more often and at a higher dollar level when compared to an occasional or new customer. They also become a bigger fan and cheerleader for your business and we all know, \u201cword of mouth\u201d or [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"http:\/\/www.paulstanley.org\/blog\/author\/paul-stanley\/\" rel=\"author\">Paul Stanley<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2017-12-14T17:20:35-06:00<\/span><span>December 14th, 2017<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/category\/by-paul\/\" rel=\"category tag\">My Blog Post<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/14\/loyalty-programs-should-make-sense-for-customers-and-cents-for-you\/\" aria-label=\"More on Loyalty Programs Should Make Sense for Customers and Cents for You\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1187\" class=\"fusion-post-large post-1187 post type-post status-publish format-standard has-post-thumbnail hentry category-by-paul tag-crisis-communication tag-crisis-preparation-versus-crisis-response tag-how-to-prepare-a-crisis-communication-plan tag-how-to-prepare-for-a-crisis tag-preparing-a-crisis-communication-plan\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/11\/crisis-communications-prepare-before-not-during-a-crisis\/\" aria-label=\"Crisis Communications: Prepare Before, Not During a Crisis\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"578\" height=\"272\" src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-Crisis-Plan-e1513015151148.jpg?fit=578%2C272\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27578%27%20height%3D%27272%27%20viewBox%3D%270%200%20578%20272%27%3E%3Crect%20width%3D%27578%27%20height%3D%27272%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-Crisis-Plan-e1513015151148.jpg?fit=578%2C272\" data-srcset=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-Crisis-Plan-e1513015151148.jpg?resize=300%2C141 300w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-Crisis-Plan-e1513015151148.jpg?resize=400%2C188 400w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-Crisis-Plan-e1513015151148.jpg?fit=578%2C272 578w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/11\/crisis-communications-prepare-before-not-during-a-crisis\/\">Crisis Communications: Prepare Before, Not During a Crisis<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Do you have a well thought out and written plan in place if a catastrophe or crisis impacts you or your organization in the next ten seconds? Chances are you don\u2019t. Congratulations if you do.<\/p>\n<p>Let\u2019s be honest; dealing with a major crisis is not something we care to think about.<\/p>\n<p>As I write this article, a number of high profile celebrities including actors, executives, athletes and political figures are making the news over sexual harassment allegations. Almost all of these alleged infractions occurred years earlier. Did any plan for the day their stories would hit the news? My guess is they [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"http:\/\/www.paulstanley.org\/blog\/author\/paul-stanley\/\" rel=\"author\">Paul Stanley<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2017-12-11T11:58:49-06:00<\/span><span>December 11th, 2017<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/category\/by-paul\/\" rel=\"category tag\">My Blog Post<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/11\/crisis-communications-prepare-before-not-during-a-crisis\/\" aria-label=\"More on Crisis Communications: Prepare Before, Not During a Crisis\">Read More<\/a><\/div><\/div><\/article>\n<article id=\"blog-1-post-1176\" class=\"fusion-post-large post-1176 post type-post status-publish format-standard has-post-thumbnail hentry category-by-paul tag-7-digital-marketing-mistakes tag-digital-marketing-strategies tag-facebook tag-instagram tag-social-media-strategies tag-twitter\">\n\t<style type=\"text\/css\">\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/style>\n\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/06\/avoid-these-7-digital-marketing-mistakes\/\" aria-label=\"Don&#8217;t Overlook These 7 Digital Marketing Tactics\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"608\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%27608%27%20viewBox%3D%270%200%20960%20608%27%3E%3Crect%20width%3D%27960%27%20height%3D%27608%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" data-orig-src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-mistakes-e1512593484479.jpg?fit=960%2C608\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/06\/avoid-these-7-digital-marketing-mistakes\/\">Don&#8217;t Overlook These 7 Digital Marketing Tactics<\/a><\/h2><div class=\"fusion-post-content-container\"><p>Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals.<\/p>\n<p>Whether you are a seasoned pro at digital marketing or just starting to implement your plan, below are seven digital marketing tactics you don\u2019t want to overlook.\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"lazyload size-medium wp-image-1178 alignright\" src=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-box.png?resize=300%2C147\" data-orig-src=\"http:\/\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-box-300x147.png\" alt=\"\" width=\"300\" height=\"147\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27147%27%20viewBox%3D%270%200%20300%20147%27%3E%3Crect%20width%3D%27300%27%20height%3D%27147%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-box.png?resize=300%2C147 300w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-box.png?resize=400%2C196 400w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-box.png?resize=768%2C376 768w, https:\/\/i0.wp.com\/www.paulstanley.org\/blog\/wp-content\/uploads\/2017\/12\/Digital-marketing-box.png?w=940 940w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\"><\/p>\n<p><strong>Establish Clear Objectives and Target the Right Audience<\/strong><\/p>\n<p>It may sound simple, but having clearly defined objectives before implementing a digital marketing strategy is critical. For example, who is your target [\u2026]<\/p>\n<\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"http:\/\/www.paulstanley.org\/blog\/author\/paul-stanley\/\" rel=\"author\">Paul Stanley<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2017-12-07T12:18:23-06:00<\/span><span>December 6th, 2017<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/category\/by-paul\/\" rel=\"category tag\">My Blog Post<\/a><span class=\"fusion-inline-sep\">|<\/span><\/div><div class=\"fusion-alignright\"><a class=\"fusion-read-more\" href=\"http:\/\/www.paulstanley.org\/blog\/2017\/12\/06\/avoid-these-7-digital-marketing-mistakes\/\" aria-label=\"More on Don&#8217;t Overlook These 7 Digital Marketing Tactics\">Read More<\/a><\/div><\/div><\/article>\n<\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/pages\/1224\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/pages\/1224\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-1224","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - Paul Stanley<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.paulstanley.org\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Paul Stanley\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.paulstanley.org\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Paul Stanley\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-14T23:02:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.paulstanley.org\/blog\/\",\"url\":\"http:\/\/www.paulstanley.org\/blog\/\",\"name\":\"Home - Paul Stanley\",\"isPartOf\":{\"@id\":\"http:\/\/www.paulstanley.org\/blog\/#website\"},\"datePublished\":\"2018-01-28T01:36:30+00:00\",\"dateModified\":\"2019-03-14T23:02:52+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/www.paulstanley.org\/blog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.paulstanley.org\/blog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.paulstanley.org\/blog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.paulstanley.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.paulstanley.org\/blog\/#website\",\"url\":\"http:\/\/www.paulstanley.org\/blog\/\",\"name\":\"Paul Stanley\",\"description\":\"Digital &amp; Traditional Marketing Services\/Copywriting\/Social Media Management\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.paulstanley.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home - Paul Stanley","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.paulstanley.org\/blog\/","og_locale":"en_US","og_type":"article","og_title":"Home - Paul Stanley","og_url":"http:\/\/www.paulstanley.org\/blog\/","og_site_name":"Paul Stanley","article_modified_time":"2019-03-14T23:02:52+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.paulstanley.org\/blog\/","url":"http:\/\/www.paulstanley.org\/blog\/","name":"Home - Paul Stanley","isPartOf":{"@id":"http:\/\/www.paulstanley.org\/blog\/#website"},"datePublished":"2018-01-28T01:36:30+00:00","dateModified":"2019-03-14T23:02:52+00:00","breadcrumb":{"@id":"http:\/\/www.paulstanley.org\/blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.paulstanley.org\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.paulstanley.org\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.paulstanley.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"http:\/\/www.paulstanley.org\/blog\/#website","url":"http:\/\/www.paulstanley.org\/blog\/","name":"Paul Stanley","description":"Digital &amp; Traditional Marketing Services\/Copywriting\/Social Media Management","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.paulstanley.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P130KW-jK","_links":{"self":[{"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/pages\/1224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/comments?post=1224"}],"version-history":[{"count":0,"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/pages\/1224\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.paulstanley.org\/blog\/wp-json\/wp\/v2\/media?parent=1224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}