social media impressions

There are a ton of buzzwords thrown around when you read and discuss social media strategies and metrics. So many that it’s easy to be intimidated by the jargon. Don't worry, let me help by discussing the difference in social media engagements and impressions. Social media platforms such as Facebook and Twitter include settings in the menu that list “Insights” and “Analytics.” Click on them and you’ll see graphs and numbers that might not make much sense. Social media metrics are important tools that if understood and used, can help you formulate an effective social media strategy. Engagements and impressions are key components and it’s important you understand them. Be forewarned; social media platforms are constantly adjusting algorithms and that’s why continuously monitoring impressions and engagements is important. So, what do they mean and why do they matter? Engagements Let’s start with engagements first because it may make understanding impressions easier. When you post something on Facebook and people “Like” or “Comment” that means you have “engaged” them. Thumbs up signs, hearts, and others signs are also examples of engagements. While engagements make us feel warm and fuzzy inside when we see one or two, what you want is consistent [...]