How to prepare for a crisis

Do you have a well thought out and written plan in place if a catastrophe or crisis impacts you or your organization in the next ten seconds? Chances are you don’t. Congratulations if you do. Let’s be honest; dealing with a major crisis is not something we care to think about. As I write this article, a number of high profile celebrities including actors, executives, athletes and political figures are making the news over sexual harassment allegations. Almost all of these alleged infractions occurred years earlier. Did any plan for the day their stories would hit the news? My guess is they didn’t but wish they had. (Marketoonist.com) Crisis Preparedness versus Crisis Response Think about it. Lifeguards at your local swimming pool or beach aren’t hired to sound an alarm if swimmers find themselves in trouble. Their job is to immediately respond and implement the hundreds or thousands of hours of training they’ve received to safely retrieve and if necessary, give basic to immediate medical attention to prevent further injury or death. The same is true for law enforcement officers. Hopefully, their expertise with a weapon is never needed. If so, we hope their training was thorough enough [...]