Facebook Archives - Paul Stanley

What Facebook’s Recent Algorithm Changes Mean for Individuals and Businesses

Everyone who uses Facebook, whether for social or business purposes, has noticed changes to their news feed. Facebook junkies who scroll through their news feed in search of their best friends most recent trip to Starbucks are also seeing posts from the “friend” you met once 15 years ago. And businesses are finding it harder and more expensive to get their latest sales items in front of you. Here’s what Facebook’s recent algorithm changes mean for individuals and businesses. Individuals Mark Zuckerberg, Facebook’s founder, believes people will spend less time on Facebook because of the rising popularity of other social media sites such as Instagram, which Facebook owns. Zuckerberg and his team want whatever time you spend on Facebook to be “quality” time. You’re going to see more content from “friends” Facebook believes you will find “engaging.” For most individuals, that’s a positive! You’ll see fewer ads from major brands and stores and more stuff about your college roommate’s third spouse. There’s a ton of misinformation going around about Facebook limiting the content you see to 25 or so friends. Is this true? No. The rumor began last year and was proven to be false but it gained stream after [...]

By Paul Stanley|2018-02-07T13:31:05-06:00February 7th, 2018|My Blog Post|Comments Off

Don’t Overlook These 7 Digital Marketing Tactics

Digital marketing is an effective way to reach current and potential customers. You can introduce new products or services, showcase company and client achievements and inform your market on how you can help them achieve their goals. Whether you are a seasoned pro at digital marketing or just starting to implement your plan, below are seven digital marketing tactics you don't want to overlook. Establish Clear Objectives and Target the Right Audience It may sound simple, but having clearly defined objectives before implementing a digital marketing strategy is critical. For example, who is your target audience? Often business owners will say “everyone” is a potential buyer. Don’t kid yourself; no they are not! Your target market may be large, but not everyone is interested in your product or service. The good news is there is an audience who is interested and uses your product. Hopefully, you already know who they are. If not, there are several tools you can utilize to define your market. Even if you produce excellent content, targeting the wrong audience or too large an audience will often prove ineffective. Digital marketing works, but all channels are getting noisier by the day and it’s important you invest [...]

By Paul Stanley|2017-12-07T12:18:23-06:00December 6th, 2017|My Blog Post|Comments Off

Why ‘Powerful’ People Engage in Affairs and the Tools They Employ

Note: This post is longer than most but there is much to cover. Yesterday I received a call from a reporter in Nashville wanting my thoughts on why powerful people engage in inappropriate relationships. Having fallen into that trap myself when I was a State legislator, I had some experience with the issue. Over the past few years the list of inappropriate relationships that have been exposed nationally include former South Carolina Gov. Mark Sanford, former New York Gov. Elliott Spitzer, Sens. John Edwards, David Vitter, and John Ensign, Congressmen Anthony Weiner and David Wu, and California Gov. Arnold Schwarzenegger. Now former CIA Director David Petraeus can be added to a list that doesn’t even include pastors or prominent businessmen. But first I believe you should eliminate the word “powerful” to arrive at the obvious answer for why affairs begin, which is original sin. Such relationships have existed since man’s fall and unfortunately our world keeps repeating the same mistakes over and over again. As one of my editors at The Christian Post asked during a conference call on Tuesday when we were discussing the recent affair involving Petraeus, “When will people who hold prominent positions learn their affairs are [...]

By Paul Stanley|2012-11-14T10:15:44-06:00November 14th, 2012|My Blog Post|Comments Off